To reflect the evolution of TurtleMe from a pen name to a brand, we opted to revisit the logo. Recognizability was crucial. Key elements of the turtle were amplified and balanced in scale, with a special eye towards legibility at smaller sizes. The resulting icon can hold its own as a masthead, a favicon, and anywhere in between. The wide tracked text was tightened up in order to harmonize with nearby text.
TBATE Animated Desktops | 2023-2024
The logo for the novel version of The Beginning After the End underwent its own refresh and refinement. In order to reflect the dichotomy of the protagonist's former and current lives (and to move away from raw Cinzel), we broke up the shapes of the second line. The delicate execution of this distress preserves legibility at small scale, but affords extra detail when viewed close up. The entire arrangement was revisited for balance and harmony.
Animated promo for the TBATE novel | 2024
Animated promo for the TBATE webcomic | 2023
Animated promo for Volume 11 of the TBATE novel | 2024
Animated promo for Volume 10 of the TBATE novel | 2023
