I was approached initially just to take over the development of the logo, some of which had already been explored. We later opted to expand the project to include menus, the website layout, and secondary collateral like business cards, matchbooks, postcards, signage, and even framed art for the interior.
The aesthetic is meant to evoke the 1930s and working-class dignity; elegant but proletariat, drawing from stories of depression-era bootstrapping like Mildred Pierce.
The aesthetic is meant to evoke the 1930s and working-class dignity; elegant but proletariat, drawing from stories of depression-era bootstrapping like Mildred Pierce.
Logo & Secondary Marks
Early logo explorations included some more flamboyant options.
Ink portraits of the restaurant's namesake, Townes Van Zandt
