Evil Olives

North Bay olive producer offering a signature lye-free curing process resulting in some truly exceptional olives. Scroll down to see the process!

brand | logo | illustration | lettering

Initial sketch from client

Initial sketch from client

Reference image from client

Reference image from client

Reference image from client

Reference image from client

Reference image from client

Reference image from client

Reference image from client

Reference image from client

First round of concept based on the prompt, providing logo and mascot options

Iterations on the client's selection from the initial concept round

We opted to pivot in a more playful direction, and pulled some new reference material.

Reference image from client

Reference image from client

Reference image from client

Reference image from client

Reference image from client

Reference image from client

With a new direction for the mascot, we tested some finishing touches for the banner

We decided against using an olive for the O, aiming to limit the number of factors that might confuse the eye. Color further reinforces the distinction between letters and other elements.

Final proof for the banner

Final proof for the banner

You may also like

Townes Restaurant & Bar

Motion & Animation

The Quintessential Sale

Vast Coffee Roasters

Posters & Illustration

Invincible Tees

Golden Road Filling Station

Thankful For You

↑Back to Top