First round of concept based on the prompt, providing logo and mascot options
Iterations on the client's selection from the initial concept round
We opted to pivot in a more playful direction, and pulled some new reference material.
With a new direction for the mascot, we tested some finishing touches for the banner
We decided against using an olive for the O, aiming to limit the number of factors that might confuse the eye. Color further reinforces the distinction between letters and other elements.