![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/493d3cca-867c-4e71-b3d6-99b225666c8f_rw_1920.jpg?h=777856235dafbaefe671b73b017c6702)
Banner design
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/3e38c61d-c7b3-4ea8-abaa-17819cba03a8_rw_1920.jpeg?h=e28225af7c94ba5a03a6d5eb9a74e058)
Banner printed and on display
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/c0ff9968-eaba-4c79-9193-8fe8a6d3af80_rw_1200.jpg?h=1e8b4e534cf33d265c5dbca46374fb77)
Postcard design, plugging sister company Piala Natural Wine
![Initial sketch from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/7dc85d0b-a989-4166-af3c-eae7d7987333_rw_3840.jpeg?h=97285eafb37f2b64c491d53d1a04043a)
Initial sketch from client
![Reference image from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/d5e19bef-a5f7-4634-9bfc-fa4e1a9faa3d_rw_1200.jpg?h=22bcfcfaa2b20a7ff3988215f3a4493e)
Reference image from client
![Reference image from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/001de6c3-a2ce-4c1c-8c6f-03f0c60c244a_rw_600.jpg?h=0d11eea553456267b2fe6c94297ae5d5)
Reference image from client
![Reference image from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/243126cb-9d30-4061-b4b8-7e474b301e31_rw_600.jpg?h=8ffd341f268505921ad4dc5bcbd585fd)
Reference image from client
![Reference image from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/807731f6-8957-4936-b372-fd8984c50475_rw_600.jpeg?h=d2ecbcbfb64830e7b470232b5bce3b90)
Reference image from client
First round of concept based on the prompt, providing logo and mascot options
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/f5185649-3175-42b5-92b4-4d1c5dacf28b_rw_1920.jpg?h=618f90d1e6b4a3686138d5962a013fe6)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/9bec6531-d19a-4c43-9852-3196bf6360a9_rw_1920.jpg?h=df2c4917c452c6827df90532415183fd)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/53b8970e-bb4a-46b3-a46d-adcb56bbfd21_rw_1920.jpg?h=15def9e00d0553284b12578620387870)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/46847a83-4b00-4b2f-ab4c-d0cabfa3b16b_rw_1920.jpg?h=b3724ba1c7c8e3ccbd281a3e71603b44)
Iterations on the client's selection from the initial concept round
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/54250cd7-27f4-410a-8bc2-b2a02b538816_rw_1920.jpg?h=8d689e4e2f3e23eb797f952e8c412155)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/19fe1d59-2587-42ca-ac12-167483fb08de_rw_1920.jpg?h=89ba7e7042a49bf94133b29dd9988483)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/b01d00d1-f1e9-49f9-b2ff-15c8906c565e_rw_1920.jpg?h=8b8f4abadbc29c9bbcb5398f6c8904c2)
We opted to pivot in a more playful direction, and pulled some new reference material.
![Reference image from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/09962454-f02c-40ba-9e98-8c9261b0afd5_rw_600.jpg?h=45a22dc6f69e54d74772e82fb9651163)
Reference image from client
![Reference image from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/f00373fa-c106-41cc-b47f-21de36aa0c0c_rw_600.jpg?h=120515b14edf448a46d0db4423ae37ca)
Reference image from client
![Reference image from client](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/efc18115-c56c-44e2-b1e4-ba18382f37c1_rw_600.jpg?h=07bfcf5f46bd63f6f0fca10f65fcf590)
Reference image from client
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/aaef9f23-d7cd-4776-911c-3dd4ff26e468_rw_1920.jpg?h=63844a0802ef2c5aefab93e8c438fcc2)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/fc9a3196-9473-4b9f-845f-f213b9b67170_rw_1920.jpg?h=8a273bfb53c89865ed0d5ed0656aa1ea)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/9bd2cb2c-10a2-4492-8d44-ee393a838db2_rw_1920.jpg?h=186a5a86c359f2ea2fdf640c68aa346e)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/26c2e635-0a0d-4eee-ba19-7d24ec2e97dd_rw_1920.jpg?h=060f46d6259fe655b229d9ed7c7d3173)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/18be7bbe-5a9d-416e-adbf-e410ab9558cb_rw_1920.jpg?h=930ce6947f557228888a2b404b111dee)
With a new direction for the mascot, we tested some finishing touches for the banner
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/9f49268b-4c7a-4c04-8968-686b065dae49_rw_1920.jpg?h=e5469ddf5cea9c3f9a790f4ed6562160)
![](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/29bc26e3-d3da-4c36-88e5-d005f074df09_rw_1920.jpg?h=d75a8f3de4cf803e69c124d3e8a79f97)
We decided against using an olive for the O, aiming to limit the number of factors that might confuse the eye. Color further reinforces the distinction between letters and other elements.
![Final proof for the banner](https://cdn.myportfolio.com/9c4f1f0a-99a6-4b2b-a567-08a8bef45a16/644b9d9c-06c1-45eb-a03d-729a8110234e_rw_1920.jpg?h=04cd319a8dd8ddc365e5585b33a2c423)